Ilford Photo: The Purist Photography
The Ask: Create a print campaign for Ilford Photo to get a digitally-fatigued audience excited about black and white film.
The Insight: With AI making it harder to know what’s real and what’s not, people use Ilford film and chemicals because the truth of their photo is proved in the chemistry.
The idea: Ilford is what you use when you want to capture the purist photograph.
Print executions
